Before you start thinking about designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company’s most important design element because it’s the basis for all your other marketing materials: stationery, packaging, promotional materials and signage.
Your logo should represent your product’s best benefits–being all natural and environmentally sound. Your logo is the foundation for all your promotional materials, so this is one area where spending a little more now really pays off later.
