Pre-launching is a crucial phase of any start-up. At this stage, it is natural to get confused about taking any actions. When it comes to marketing, this can not get any truer. How should you let people know about your product? What if the promotions don’t work out?
How will users react if my product doesn’t function properly? If you are a start-up founder, we know that these thoughts kept whirling through your mind during the pre-launching period.
Despite everything that comes to your mind, it is important to get your marketing right.
You must have an audience base ready before you have a final product. You will need to study your audience and ensure product-market fit for your startup. In this write-up, we talk about some pre-launch marketing strategies that will help you gain initial traction.
Once that is taken care of, your startup will have a better chance of financial success in the future. Enough of setting the context, now let us move onto the bucket of wisdom.
This is the first thing you should do for your pre-launch marketing. By now you must have a lot of contacts in phonebook, mailbox and other social networks. Your priority should be to build a formal list and start some sort of conversation about your new startups.
